I have a piece up on the day-job site entitled "The Big Thing Companies Get Wrong About Online Behavior Policies."
From the article:
The way mechanisms and institutions of control attempt to come to terms with online communities is a passion of mine.
Face it: The number of employees who wake up in the morning and say, “My company’s reputation is a chief decision variable for what I’m going to post online today” is very small. (If you are the type to visit this site regularly, you are probably a member of this tiny group. Congratulations.) This is something that no policy will change — and it takes vast amounts of arrogance to think it will.