My latest contribution to the Edelman Digital site includes my thoughts on how PR can learn from the open-source software communities.
Sometimes (not too often, but enough to notice) I observe folks in the PR-and-marketing-two-dot-oh space throwing around the term “open source” a bit carelessly, I suspect because they! think! it! just! makes! them! sound! sooo! hip! In any event, it’s a good bet that many in that same group have never really engaged with that community.
Truth is PR (and, specifically, PR practitioners who have a focus on community engagement) can learn plenty from the “Free, Libre, and Open-Source Software” (FLOSS) community.
More over at EdelmanDigital.Com.