Given the attention around BP and Wikipedia, I struck up a correspondence with Brian Merchant at Vice. The result is this interview, which covers a wide range of topics relevant to Wikipedia, corporate communications, online reputation and, of course, CREWE.
The following quote pretty much encapsulates where my head has been at for the past several months:
I think the PR industry in general needs to attain a visceral understanding of hacker and open-source culture if it is going to continue to be meaningful in an always-on, hierarchy-averse, release-early-release-often world.
Look for more thinking from me in this vein.