At Edelman.Com, I have a post that speaks to my latest passion: bringing the hacker ethic into public relations.
When it comes to the value of expertise versus authority, hacker ethics (as developed over time by students at MIT and Stanford several decades ago) double down on the former and strongly resist the latter. This code, in fact, posits several recommended behaviors that I believe are central to the evolution of public relations. For the sake of compression, here are three.
This is the latest in a series of posts related to my talk "Hacking Public Relations." In previous pieces, I've outlined the general concepts and talked a little about the importance of thoughtful disintermediation.