I have a new piece up on LinkedIn and Edelman.Com on the occasion of the fourth anniversary of Ronnie James Dio's passing.
As a fan of heavy metal for nearly my entire life, I've always looked up to Dio for his dedication to this enduring genre, his frank demeanor and the passion he had for the global community (a “tribe,” really) of metal fans. For companies and brands, Dio offers lessons for staying relevant, becoming indispensable to your stakeholders and, in the end, having them miss you terribly if you were to leave.
Read the rest at LinkedIn or Edelman.Com.
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