I have a new piece up at Edelman.Com inspired by the excellent short film Scattered.
[Do] different physical media convey different levels of presumed authority? Any PR professional who has ever had an executive ask “…but is it in the print edition?” knows that, at least generationally, there’s a vestigial preference for paper as a means to convey a level of importance or permanence.
Taking this concept to perhaps its most provocative level, filmmakers have taken an excellent short story from Technology Review’s science fiction anthology and adapted it as Scattered. io9.com called the subject of this haunting short film “the worst crime you never imagined.”
Sound dramatic? Well, before I get into what this means for communicators (and inevitably convey spoilers), take a short break in your day and watch the eleven-minute film.
I won't say too much more. Go check out the film and read my take on Edelman.Com or my LinkedIn.
Image Credit: Sh4rp_l
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