Over at LinkedIn and Edelman.Com, I have a piece about blockchains and distributed autonomous corporations:
Public relations certainly had its teething issues while dealing with the advent of the Internet and, later, the social Web. Getting it to understand this highly transparent, massively distributed environment – and the movement that inspires it – will be full-on jaw surgery. Bitcoin, or any of the efforts mentioned above, may or may not flame out spectacularly, but the blockchain is here to stay.
Photo Credit: Marc Smith